Email marketing campaigns have a long history of communicating with existing and potential customers alike. Here are a few techniques to use to make email marketing effective.

Do not ever send marketing emails to those who have not requested them. Your emails could be marked as spam by people who did not interested in receiving them. This is terrible for business and you may be blocked by certain Internet providers.

Make emails personal as you possible. Just like any other marketing, a customer will more likely do business with you if you are personal with them. For instance, if you have an idea of why they wanted your emails, mention that in your communications with them.

Avoid bombarding your recipients with the "Buy Now". They understand you want sales, so build a steady relationship with them first and present it and yourself in a professional manner. Your customers will most definitely appreciate this refreshing and are more inclined to make purchases from your company.

Test out variations of what you want to use on your subject line by using A/B testing method. This lets you see which subject lines cause readers to open your messages and which need some work.

Always obtain permission before contacting any customer via email. Most people just delete messages from unknown senders and your efforts will be wasted. You could also violate your ISP's policies if you send out mass emails to consumers who have not want to receive them.

Provide your subscribers with special articles and things they can't find on your website. Make offers and discounts for your products and services. Send special deals and holiday greetings, not just when you want sales from them!

It can be extremely smart to utilize email marketing when attempting to spread the word about your company. Use what you've learned in the preceding article to create a marketing plan that is both fresh and differentiates you from the competition.